Automatic Related Products for Magento 2

If you want to impart some additional power to the native Magento 2 related products functionality we have something to offer for your consideration.

Starting with the landscape scan we may say that the number of valuable options is scarce enough, but those ones available make a real difference in the effectiveness of displaying related products in Magento 2. For our overview we took only two extensions, and will compare them to each other. Here they are: Advanced Related Products for Magento 2 by Aheadworks and by Amasty.

As you can see, both product have the same name, but the approaches and functionality opportunities differ greatly.

Basic Comparison

Automatic Related Products for Magento 2 by Aheadworks. Current extension version 1.1.4. Compatible with Magento Community 2.0 – 2.1.5 and Magento Enterprise 2.0 – 2.1.5. Free Installation. 45-day money back. Free lifetime updates.

Automatic Related Products for Magento 2 by Amasty. Current extension version 1.1.2. Compatible with Magento Community 2.1+ and Magento Enterprise 2.1+. Installation $59. 30-day money back. 4 month free update/support period.
Standings After the Basic Comparison

The products themselves are relatively similar both by version maturity and compatibility, but Aheadworks outperforms by general terms.

 Backend Comparison

  • Related Products Throughout the Store

The first thing to notice is that Aheadworks consider the extension more than just a related product solution, but also a great chance to promote required products throughout the entire store. Here related product blocks can be displayed on product, category, and shopping cart pages. Its competitor, meanwhile, shows related products on product pages and on shopping cart pages, but according to only either the ‘viewed together’ or ‘bought together’ algorithms, so you can not push the items you need, which is inconvenient and inflexible.

Related Products Conditions

The main difference between the extensions is in the ways they select and show related products. The Related Products extension by Amasty offers only two product selection options (‘Viewed Together’ and ‘Bought Together’) and very modest display options. Magento admins can only select the number of displayed products, in fact.

Meanwhile, the extension by Aheadworks is much more functional and flexible.

Display options by Aheadworks

In addition to the page types described above here you can choose related product block positions, relevant store views and customer groups or even determine particular product pages hosting those blocks according to the flexible sets of product attributes.

Then, you can specify custom block titles, layouts, number of related product rows, maximum number of displayed products, and their sorting order.

Related Products Statistics

AheadWorks also offers a unique opportunity to track views, clicks and CTRs of certain custom related product blocks, which is extremely valuable in order to considerably increase the effectiveness of generated offers.

Moreover, the Aheadworks extension allows to enable, disable and delete custom rules easily and in one click.

Backend Comparison Results

If trying to arrange all the differences in one table, it’s going to look just the next way.

Parameters AheadWorks Amasty
Hosting Sets of Pages 3 options 2 options
Block Positions 14 options 0 options
Customer Group Option +
Pinpoint Product Pages Selection +
Pinpoint Related Products Selection +
Custom Block Titles +
Related Product Block Layouts +
Number of Related Product Rows +
Number of Related Products + +
Who Bought this Functionality +
Who Viewed This Functionality +
Custom Sorting Order 5 options 0 options
Advanced Related Product Stats +
Advanced Blocks Management +

Frontend Comparison

Due to multiple display options the Automatic Related Products extension for Magento 2 by AheadWorks outperforms its opponent in all respects.

So, the market segment of Magento 2 Related Product solutions is presented by only few products and the extension by AheadWorks seems to be just far ahead of the competition. The closest pursuer offers significantly less configuration and functionality options and can hardly seriously pretend to narrow the gap down in the nearest future.

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